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Partnership Opportunities

 

AFB works with a diverse network of carefully chosen partners from across a number of sectors to deliver best in class content that helps our members drive their businesses to be successful, profitable, sustainable and of course safe.

Our partners are highly-skilled professionals with expertise across all aspects of the finance industry who provide bespoke thought leadership and training on topics that impact the foreign banks in the UK, to ensure our members maintain their competitive advantage and continue to thrive in this rapidly evolving environment.

Sponsorship Opportunities

 

AFB is passionate about building mutually beneficial sponsorship partnerships with businesses across all sectors.  We understand that everyone has different business objectives, so we develop and deliver bespoke partnership solutions that provide return on investment and ensure each partner gains unique value whenever they work alongside AFB.

We offer partnerships that allow you to promote your brand, offer expertise or build relationships with the foreign banking community.

Why partner with AFB?

Raise your company’s profile by gaining direct access to our unrivalled network of contacts within the foreign bank sector.

  • The AFB has more than four times the foreign bank membership of any other UK membership organisation, meaning that you access the widest possible group. Working with the AFB allows you to promote your business as a thought leader to a highly targeted audience.
  • The AFB is the only membership body that represents solely foreign banks in the UK (and all our events are exclusive to our members), meaning that you can target your efforts specifically at the foreign banking community.

Align your brand to the highly regarded and trusted AFB brand, representing foreign banks in the UK since 1947.

Sponsorship Opportunities 2024

21 May 2024, Mansion House, Walbrook, London EC4N 8BH

Hosted by the Lord Mayor at Mansion House, this business lunch will allow you to network with c220 senior members from the AFB in a unique setting.

Partnership packages include a seat at the Top Table with Lord Mayor, AFB Chairman, CEO, and other VIPs at the lunch, ten complimentary places, and more.

7 November 2024, Drapers Hall, Throgmorton Street, EC2N 2AN

The Annual Banquet is the highlight of the AFB events calendar. It is a fantastic opportunity to enjoy an informal evening where you can network informally with c240 senior representatives from the foreign banking community in the magnificent setting of Drapers’ Hall.

Partnership offers you a seat at the top table with AFB chairman, CEO and other Banquet VIPs, ten complimentary places at the banquet, logo and company name on all marketing materials (where possible), and more.

Summer 2024, Central London location

Networking and building connections are key for ensuring the success of branches and subsidiaries of overseas headquartered banks. Many foreign banks utilise the AFB network to build and grow business contacts with other firms. The Summer Reception will bring together representatives from across the AFB membership for a drinks and networking reception.

Partnership package includes between five and ten complimentary places at the reception, company name and logo and 150-word profile on all marketing materials, and more. 

The AFB Leadership Programme is a new initiative aimed at supporting senior representatives within member firms. This programme will replace AFB’s CEO Programme (which was initially launched in 2019).

The AFB Leadership Programme will provide an invaluable opportunity for senior representatives from member firms to engage directly with the UK’s most important banking stakeholders. Participants will hear directly from those who are responsible for creating Government and Regulatory policy as well as learn from senior leaders engaged with financial services. 

Partnership offers you the opportunity to host the event on your virtual platform/within your offices, seat at the top table with the VIP guest speaker and much more.

Autumn 2024, Central London location (specific date & venue tbc)

The inaugural AFB Financial Crime Compliance Conference was held in November 2023. It was exceptionally popular with AFB members with c120 in attendance on the day.   In 2024, we intend to grow the conference and aim to have increase capacity to accommodate the significant interest from across the membership. 

Financial Crime is a complex and ever evolving global issue which has become increasingly sophisticated in nature. As firms digitize their services and remote working schemes are shaped to accommodate the new normal, the growing threat from financial crime is now more significant than ever.

This conference is held in-person to ensure our members can get the very latest financial crime updates and to facilitate networking with expert partners and peers.

The agenda is agreed over the summer to ensure the conference covers the very latest thinking and topics relevant to AFB members working in compliance and financial crime roles. The AFB welcomes input from our expert partners to create an engaging and thought-provoking programme. 

This is an excellent opportunity to network with foreign banks and promote your expertise and thought leadership. 

Different packages available include:

  • Headline Partner
  • Supporting Partner
  • Hosting Partner

Spring 2024, Central London location (specific date & venue tbc)

The AFB Regulatory Conference was first held in February 2020. During the Covid pandemic, the 2021 Conference was moved online and secured attendance of an average of 150 AFB members across six sessions.  In 2023, the conference was hybrid, with welcome c150 guests in person and c50 guests joining online.

The 2024 conference will be held in-person to facilitate networking with expert partners and peers.  Once fully booked and if the host has facilities we will offer a hybrid option for members.

The 2024 programme will include some of the very latest insights from senior officials at the UK’s regulators and government policymakers on financial services policy and regulation in the UK. 

This is an excellent opportunity to network with foreign banks and promote your expertise and thought leadership. 

Different packages available include:

  • Headline Partner
  • Supporting Partner
  • Hosting Partner

In 2024, AFB will launch a new blog on our website.  Blogs will be written by AFB staff, expert and strategic partners as well as special guests.  Each blog will provide specialist insight and expertise on a topic of interest.

This is a fantastic opportunity to promote your brand to the membership and demonstrate your expertise.

  • Opportunity to write two blogs in 2024 on an agreed topic (up to 1,500 words per blog)
  • Name and photo of blog author in a prominent position on the blog page
  • Inclusion of company logo within the blog
  • AFB will promote the blog via our website, social media and newsletter.

The AFB newsletter is circulated to every AFB member on the first Thursday of each month (c6,000 contacts from across AFB member firms).  The Round-Up provides a snapshot of all AFB activity in recent weeks as well as providing a look ahead for opportunities for members to engage in AFB activities. 

The newsletter has an average open rate of 28% with an average click rate of 14%, this is significantly higher than industry-standard open and click rates (17% and 2% respectively).

AFB recognises that many of our partners have key market and technical insights that would be of interest to members.  This opportunity will allow you to promote some of your thought leadership to the membership.

  • Opportunity to sponsor one edition of the AFB newsletter in 2024
  • Recognition of partnership in the CEO column
  • Inclusion of logo within the newsletter
  • Provide short introduction to the content (no more than 50 words) and link to the thought leadership
  • Thought leadership to be housed on the AFB website within the Resource Library/Strategic Partners page

Sponsorship Opportunities

Interested in finding out more about our sponsorship opportunities?

Contact us