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AFB is proud to launch a new Conduct, Culture & Behaviour Masterclass, created in partnership with Willow Ethos – a leading consultancy in organisational culture, behavioural science, and leadership development across regulated industries.
This brand‑new programme brings together specialist insight, practical tools, and cutting‑edge behavioural science to help international banks strengthen culture, build trust, and meet rising UK regulatory expectations. Designed exclusively for senior leaders and heads of department with responsibility for culture, conduct, governance, or people outcomes
Places are limited to just 25 participants. Early booking is strongly recommended.
The interactive masterclass is designed to help participants move beyond compliance-led approaches to culture and instead develop a deeper understanding of the behavioural drivers that shape conduct, decision-making, and performance in international banks. The masterclass is particularly relevant for firms operating in the UK, where leaders must navigate:
- UK regulatory expectations around conduct, Consumer Duty, and culture
- Parent-subsidiary and branch dynamics and cultural distance
- Differences between formal governance and frontline reality
- Speak-up, challenge, and psychological safety across borders and hierarchies
Drawing on behavioural science, real-world case examples, and practical diagnostics, the masterclass will explore how culture is formed, how it can be assessed in practice using the CultureScope tool, and how leaders can intervene effectively to strengthen trust, accountability, and performance.
Book your place on the Masterclass here
Training Enquiries
If you would like any further information, or if you would like to discuss ideas for specific training courses, then please get in touch with us.
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