Bruk Woldegabreil has been a Director at the Association of Foreign Banks since the beginning of 2014. He is the Head of the Association’s Policy team and work which covers the AFB panels, briefings, workshops, seminars, publications and networking evenings for the benefit of AFB member banks.
Before joining the AFB, he was Head of the Account Switching Service at Metro Bank, a role which he took on in 2013. His main responsibility was to lead the delivery of the Current Account Switching Service for the bank and manage the growth of its current account and ISA customer base.
Prior to this, he spent several years at Lloyds Banking Group (LBG) across roles within Corporate Banking, Retail, Operations and Group Functions. Having joined Lloyds TSB, Bruk has been involved in a number of material bank projects, including: development of a Digital Banking Compliance & Risk Framework; regulatory reporting of LBG’s PPI Remediation Programme; relationship management with UK Government bodies during the recent financial crisis; various retail-based propositions across lending, current accounts and fraud prevention; wholesale banking credit policy and risk management in the UK and USA.
Bruk is also a Freeman and member of the Worshipful Company of International Bankers.
Before this, he read Economics (BSc) and Finance & Development (MSc) at the School of Oriental and African Studies, University of London.